Advertising spend up again

28.03.11

The UK advertising market appears to have brushed aside fears about the health of the economy by registering a 6.9% rise in spending in 2010 over the previous year to total £15.5bn. According to an Advertising Association/Warc expenditure report, this rise meant that 2010 was strongest year for ad spend growth ...

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Newsweek - the second act

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F. Scott Fitzgerald may have said there are no second acts in American lives, but he wasn't around to see American media scion

Yomiuri Shimbun

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One of Japan's five national newspapers, the Yomiuri Shimbun is in fact the biggest selling in the world