Tata Consultancy Services (TCS) is part of the Tata Group, India's largest industrial conglomerate. TCS is an IT services, business solutions and outsourcing organisation which has over 140,000 of the world's best trained IT consultants in 42 countries, including over 4,000 in the UK.
Apollo was hired by TCS for a 12 month PR campaign to raise its profile within the UK public sector. We focussed on the national print media to target Ministers as well as specialist trade media to target Whitehall and Local Authority civil servants.
"Apollo's thought leadership campaign brought us to the attention of key decision makers"
Former head of Public Sector Marketing TCS