Journalist mapping

Understanding which journalists write about the sector in which your organisation operates is essential if you are to guard against bad stories and seize opportunities for good publicity.

Before you decide on a product or a project launch, or when you’re considering whether your Chief Executive should agree to an interview with a journalist, you need the most up-to-date, in-depth knowledge about key journalists, so that you can decide which would be best to interact with.

Journalism is now a constantly changing environment – with journalists frequently changing responsibilities and moving from one outlet to another. Important new publications are emerging online and established news organisations are diversifying their products to compensate for the loss of print sales.

Apollo’s experienced team of former journalists and PR professionals are in daily contact with journalists, so we hear about many of the latest developments through the media grapevine. We also use the powerful media tools to monitor the latest media intelligence, and work out what it means for the interests of our clients.

Apollo were very effective at securing coverage for Three New Square in the elite newspapers read by our clients

Ian Bowie


Apollo can help you with your journalist mapping