Media monitoring & analysis
No PR campaign can be regarded as a success without considering its impact: Did it increase sales or engagement? Was it noticed on social media? How well was it received by your stakeholders?
We constantly monitor how press releases or interviews are being reported, and how the online world is presenting the news. We use a traditional ‘hands-on’ approach to alert clients to major coverage when it breaks – ensuring that any early corrections are made if necessary. And we also use industry tools to examine the quality of coverage beyond simple positive, neutral or negative coverage statistics to gauge the deeper impact of the coverage.
Crucially, we can produce bespoke reports to showcase whatever insights you’re after as opposed to the standard industry reports which showcase standard outputs based on standard inputs.
“Apollo's thought leadership campaign brought us to the attention of key decision makers”
FORMER HEAD OF PUBLIC SECTOR MARKETING TCS
Apollo can help you with your media monitoring & analysis