The art of media relations can range from writing press releases and pitching stories to providing high-level strategic or media handling advice during a crisis. On any one day, Apollo are organising product or campaign launches, publicising contract wins, providing defensive Q and A on sensitive issues, advising on the timing of an announcement, writing and placing opinion articles in the international press, and arranging face-to-face meetings between organisation executives and key journalists over a coffee to build long-term relationships.
For some organisations, Apollo operates as a ‘virtual press office’ so that it is able to provide the media with a 24/7 service responding to queries, ensuring that intelligent quotes from the organisation is included in stories, and that complex media enquiries do not land in the in-boxes of staff at anti-social times.
Our background combined with our extensive network of media contacts gives us an insight into how to build you reputation in some of the toughest publications. We work with you step-by step to create a programme of media engagement that will allow you to communicate with the audiences that matter to you.
“If Apollo promises you something, they will deliver”
Lord Digby Jones
FORMER DIRECTOR GENERAL OF THE CBI AND MINISTER OF STATE FOR TRADE & INVESTMENT
Apollo can help you with your media relations