This can range from writing press releases and pitching stories to providing high-level strategic or media handling advice during a crisis. On any one day, Apollo are organising product or campaign launches, publicising contract wins, providing defensive Q and A on sensitive issues, advising on the timing of an announcement, writing and placing opinion articles in the international press, and arranging face-to-face meetings between organisation executives and key journalists over a coffee to build long-term relationships.
For some organisations, Apollo operates as a ‘virtual press office’ so that it is able to provide the media with a 24/7 service responding to queries, ensuring that the ‘company line’ is included in stories, and that complex media enquiries do not land in the in-boxes of staff at anti-social times.
“Apollo have helped Bizkaia Talent in their work of encouraging highly skilled professionals to make their home in the Basque Country. They have successfully showcased 'Bizkaia Talent' and the Basque Talent Network strategy across international outlets – from the BBC to the Guardian to CNBC. They are creative, flexible and easy to work with.”
Managing Director of Bizkaia Talent
Apollo can help you with your media support