Apollo have been appointed by the Biscay (Bizkaia) Government to promote the Basque Country as a tourist, employment and investment destination.
Apollo were appointed to promote the region of Biscay in the international media – highlighting its position as one of the world’s major gastronomic centres,and drawing attention to its strengths as an investment destination. This has led to coverage aimed at potential gastronomic tourists throughout the world with pieces appearing in many of the world’s elite titles – from the FT to Vanity Fair. Apollo also coordinated international press opportunities around the Fifty Best Restaurants awards.
We have also positioned Biscay as a place of public policy innovation – through its tax breaks for entrepreneurship and its excellent education system. With among the lowest crime, highest life satisfaction rates, and greatest levels of R& D investment in Europe, it is a natural home for entrepreneurs.
“Apollo have worked with us to help bring Biscay’s economic and cultural renaissance to the attention of the world’s most important publications. They have helped us communicate the region’s strengths as an investment destination and its public policy innovation through their tireless energy, excellent contacts, and in-depth understanding of the media”
Director of Trade Promotion and Tourism, Government of Biscay
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